On a summer afternoon in Zermatt, Switzerland, Susanne Reich was making her way down a steep hillside after her morning hike. Her two daughters were in tow, laughing behind her as they pulled up wildflowers and ran about in sheer delight. She stopped to take in the scene, recognizing that she was in a place unlike any other. The mountains have a power of their own, capable of inspiring and cultivating creativity – and so the idea of Alp-n-Rock was born. It put down its roots in the green, undeniable summertime glow of the European hillsides, alive and moving with its rustling grasses, chirping crickets, and babbling streams.
There was no doubting that Alp-n-Rock would become something wonderful, as it was born from a feeling of freedom and pure joy. So, the journey began, first with a woman who rolled up her sleeves, drew up four sketches, cleared out her garage, and got to work. Over the years, drive and determination coupled with a unique vision and dedication to the highest quality product. Alp-n-Rock continues to grow each year, constantly creating innovative clothing that combines fashion with functionality and the signature eye for detail that defines each of our pieces. From beautiful outerwear and intricately embroidered long-sleeves, to a yoga collection and ready to wear spring line, there isn’t a thing Alp-n-Rock can’t do.