After launching the Noel Asmar Equestrian brand, Asmar returned from the annual British Equestrian Trade Association’s International Exhibition in 2011 with the Award for the Most Innovative Rider Clothing of the Year. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functional garment, well tailored to allow plenty of movement and flexibility”. The Noel Asmar Equestrian brand began with this innovative jacket, after Noel's unsuccessful search for a rain jacket that was both stylish and functional.
The patent pending coat transforms to cover riders and most saddles from the weather. A hidden zipper gusset at the centre back and front unveils a waterproof skirt to extend over the saddle. Zippers at the cuffs with a builtin cuff prevent hay and rain from entering the sleeve. The fabric is bonded with a lightweight fleece backing for warmth without bulk. The fabric is water resistant, windproof and stretches in all directions. The All Weather Rider jacket is designed for riders who want to ride in virtually any weather.
- Noel Asmar